To grow, change people’s behaviour or manage perceptions, you need a story people can believe in. I specialise in writing the authentic, strategic, inspiring stories that achieve results for companies and non-profits.
I’m Julia Holland, a Brisbane-based copywriter, brand builder and strategic communication consultant. I have decades of experience bringing clarity and creativity to a wide range of communication and writing challenges.
Do you need to differentiate your organisation from all the others in the space? Do you want to be a brand that people are inspired to associate themselves with? Do you need to motivate and retain staff? So many business challenges come down to the story you tell and the way that you tell it. I’ve learnt many secrets of success in my years in advertising, marketing, PR and brand building.
Reasons to care. Reasons to act.
I bring strategic insight, creativity and consistency to all your brand communications including advertising, web copy, content, brochures, media releases, executive reports and more. I believe in plain English communication, transforming corporate jargon into clear and compelling copy.
You don’t just need a good writer. You need someone who understands the bigger picture - or can help you develop it. Who are you talking to? What motivates them? What do they already understand? What is your strategic position? Often less is more. Don’t try to say everything. Say the right thing.
Giving people a reason to care is at the heart of it all. Conveying information is only part of it. Speak the right language, be real and build brand enthusiasm with the right story and messages. See the world from your audiences’ perspectives. Impress them. Inspire them. Invite them into your world.
